The fifth anniversary event of PD+I took place on 20 and 21 May at the America Square Conference Centre in London, and as in previous years, the conference didn’t disappoint. With a great line-up of speakers from big name brands and design groups including Whipsaw, McLaren, Williams Advanced Engineering, Plan, Mormedi, Bacardi and Speedo, the industrial design dialogue inside and outside the conference sessions was enthusiastically received. “There are a lot of designers here, typically when I go to conferences there is a higher number of clients, so this really is product designers learning from each other,” said Heather Martin, Vice President of Design at Smart Design. Hear more of the great response from PD+I 2015 participants in our video.
At PD+I 2015, delegates will be hearing how Tej Chauhan, creative director of Chauhan Studio and one of the many speakers at the conference, collaborated with Tesco to design the Hudl2 tablet.
Chauhan will use the Hudl2 as an example of how design DNA and balancing customer brand design language can deliver enhanced propositions and commercial success. The tablet has an easily recognisable visual identity, with carefully designed surface finishes, colours, and materials, plus the arrangement of the camera, speaker details and display forms a simple yet strong pattern.
He said: “We wanted to create a beautiful object that conveyed confidence and communicated the Hudl2’s technical acumen, whilst being friendly and accessible for a broad audience. Our goal was to create an object that people will want to pick up.”
Keith Metcalfe, the head of Hardware Product Development at Tesco, praised Chauhan and his team’s work: “Working with Chauhan Studio on Hudl2 has been an absolute pleasure and we could not have asked for a more productive partnership. Chauhan Studio always took time to listen to us in order to understand what the Hudl brand stands for. They then came back with ideas and concepts turning that understanding into product designs that we knew our customers would be excited about.”
Find out how to register for PD+I 2015 in London on 20-21 May.
With wearables and mobility on the agenda at PD+I 2015, delegates can benefit from the perspective of Benjamin Chia, Chief Creative Officer (CCO) and Partner at San Jose based elemental8, who is in the exciting lineup of speakers.
Benjamin’s extensive experience as he takes to the stage to offer a flavour of how Silicon Valley adopts a multidisciplinary approach to industrial design, using a user centric and brand relevant mentality to deliver a truly comprehensive and cohesive user experience.
The zip fastener is a product that is over 100 years old. Yet, in all that time no-one has come up with a design that allows zips to go round a curve. Wendy Howard and her partners Andy Honour and Ray Pitman think they have come up with the answer and are looking for manufacturers with the vision to take their innovation into production, writes David Eldridge. Read our feature on the design and development of ZipZag. Wendy Howard will be presenting at PD+I 2015, discussing How to Improve the Effectiveness of Studying Industrial Design.
British Industrial Designers Association (BIDA) is celebrating the success of two of its members, Alloy and LA Design, which both won gold at the DBA Design Effectiveness Awards 2015. Alloy won for its work on the BT Hub 5, and LA Design won for a referee’s electronic paging system designed for its client Touchline Flags (pictured below). Alloy and BT’s entry also won the coveted Grand Prix “best of the best” at this year’s award, as well as the Sustainability Award.
BIDA said: “The brief for Hub 5 was driven by a wide ranging customer experience audit, highlighting several issues that could be resolved through a number of design interventions. However, a key challenge was to ensure the device would fit through a letterbox inside its’ postal packaging, to allow a smoother progression from service sign up to installation.
“The insight of using a postbox as a key driver of form factor enables BT to reduce costs, improve the initial customer experience, and significantly lower BT and their customers CO2 emissions. It was a hugely complex challenge that required effective collaboration numerous BT teams & Alloy to deliver a new service with demonstrably better product, packaging & technology to deliver a market leading service.”
Airbnb, the current darling of the IPO world, has appointed Alex Schleifer (pictured above),previously with Say Media, as its head of design. In an interview at Wired, titled Why Airbnb’s New Head of Design Believes ‘Design-Led’ Companies Don’t Work, Schleiffer says: “In the last few years experience design has really been given a seat at the executive table. But the models that were inspired by industrial design and older companies just don’t apply.” Instead, he thinks designers should be de-emphasised at tech firms and the user viewpoint is made paramount in the organisation. Interesting to compare his remarks with the views of Robert Brunner, our keynote speaker at PD+I 2014, who told industrial designers: “This is your time.”
Chris Lefteri, chair of our PD+I 2015 conference, says he will build on the great work done by Kevin McCullagh and our event team in the first four years of PD+I. “PD+I has always had a high level of quality, with some really great speakers over the years, and I want to build on this, particularly at an international level,” said Lefteri, whose career has spanned industrial design, books, magazines, academia and materials consultancy. “At the end of the day, people are hungry for knowledge and want to learn, and PD+I is a great place in which to do this.” Read the press release. PD+I 2015 takes place at the America Square Conference Centre in London on 20-21 May.
Our PD+I conference is returning to London for 2015 with a brand new venue and – building on the great work of Kevin McCullagh in the first four years – a new conference chair, Chris Lefteri. Chris is an internationally recognized authority on materials and their application in design, as well as editor and creative director of Ingredients magazine, and founder and owner of Chris Lefteri Design Ltd – through which he has worked with several Fortune 100 companies and major design studios across Europe, the US and Asia. The unique two-day conference will be held on the 20th and 21st May at London’s America Square conference facility.
A complaint that regularly arises at our PD+I conferences is that product design graduates often lack the skills that employers are looking for. Jonathan Ive (above) at Apple has added his criticism that design schools are equipping students with CAD skills and little in the way of understanding physical products. “So many of the designers that we interview don’t know how to make stuff, because workshops in design schools are expensive and computers are cheaper,” said Ive, in Dezeen’s report of his speech at the Design Museum, London.