Tej Chauhan to tell us how he teamed up with Tesco on Hudl2

Hudl2

At PD+I 2015, delegates will be hearing how Tej Chauhan, creative director of Chauhan Studio and one of the many speakers at the conference, collaborated with Tesco to design the Hudl2 tablet.

Chauhan will use the Hudl2 as an example of how design DNA and balancing customer brand design language can deliver enhanced propositions and commercial success. The tablet has an easily recognisable visual identity, with carefully designed surface finishes, colours, and materials, plus the arrangement of the camera, speaker details and display forms a simple yet strong pattern.

He said: “We wanted to create a beautiful object that conveyed confidence and communicated the Hudl2’s technical acumen, whilst being friendly and accessible for a broad audience. Our goal was to create an object that people will want to pick up.”

Keith Metcalfe, the head of Hardware Product Development at Tesco, praised Chauhan and his team’s work: “Working with Chauhan Studio on Hudl2 has been an absolute pleasure and we could not have asked for a more productive partnership. Chauhan Studio always took time to listen to us in order to understand what the Hudl brand stands for. They then came back with ideas and concepts turning that understanding into product designs that we knew our customers would be excited about.”

Find out how to register for PD+I 2015 in London on 20-21 May.

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