Our PD+I conference is returning to London for 2015 with a brand new venue and – building on the great work of Kevin McCullagh in the first four years – a new conference chair, Chris Lefteri. Chris is an internationally recognized authority on materials and their application in design, as well as editor and creative director of Ingredients magazine, and founder and owner of Chris Lefteri Design Ltd – through which he has worked with several Fortune 100 companies and major design studios across Europe, the US and Asia. The unique two-day conference will be held on the 20th and 21st May at London’s America Square conference facility.
A complaint that regularly arises at our PD+I conferences is that product design graduates often lack the skills that employers are looking for. Jonathan Ive (above) at Apple has added his criticism that design schools are equipping students with CAD skills and little in the way of understanding physical products. “So many of the designers that we interview don’t know how to make stuff, because workshops in design schools are expensive and computers are cheaper,” said Ive, in Dezeen’s report of his speech at the Design Museum, London.