Pains, strains and automobiles

Tesla-S-charging
Two leading lights from the PD+I conferences, James Woudhuysen and Kevin McCullagh, have recently published articles on transportation – a key arena for 21st century debates on sustainability and innovation. In James’ article, he decries retrogressive attempts to move us away from the supposed evil of cars and planes, and offers six arguments for innovation in transport, including why you can’t manage the demand for transport down.
Kevin’s article on the Telegraph’s website suggests innovation will happen at the individual level, through smartphone apps and internet-connected vehicles. Electric vehicles, though, are likely to “remain niche lifestyle accessories for the rich due to their expense, charging hassle and flat battery concerns”, he says.
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PD+I is back in 2015 for 5th anniversary

audience-and-brunner

Our PD+I conference is returning to London for 2015 with a brand new venue and – building on the great work of Kevin McCullagh in the first four years – a new conference chair, Chris Lefteri. Chris is an internationally recognized authority on materials and their application in design, as well as editor and creative director of Ingredients magazine, and founder and owner of Chris Lefteri Design Ltd – through which he has worked with several Fortune 100 companies and major design studios across Europe, the US and Asia. The unique two-day conference will be held on the 20th and 21st May at London’s America Square conference facility.

Ive laments graduate skills gap

Jonathan-Ive

A complaint that regularly arises at our PD+I conferences is that product design graduates often lack the skills that employers are looking for. Jonathan Ive (above) at Apple has added his criticism that design schools are equipping students with CAD skills and little in the way of understanding physical products. “So many of the designers that we interview don’t know how to make stuff, because workshops in design schools are expensive and computers are cheaper,” said Ive, in Dezeen’s report of his speech at the Design Museum, London.