The UK design agency sector is enjoying a period of renewed strength, according to anannual survey of Design Business Association members. Half of agencies are aiming for business growth of 10% or more, whilst a further 20% are hoping for growth of 8-10%.
Some 80% of agencies report that business is growing or solid compared with 73% last year, according to the DBA’s charge out rates and salary levels survey. Other positive indicators are growing staff levels and moderate wage inflation.
“These figures demonstrate that after the lean years of the recession, business confidence is improving,” says Deborah Dawton, Chief Executive of the DBA.
Paul Priestman spoke at our PD+I 2013 conference, revealing how the user experience is just as vital to designing for transportation as it is to product design. All the knowledge accrued by Priestmangoode in its design work for airliners will be needed for its new project working on the design of new tube trains on the London Undergound – where the expression from passengers about their experience is often one of anger. But the very public project offers an opportunity as well as a challenge.
Paul says: “Transport for London wanted the New Tube for London to celebrate the great history of transport design in London, whilst acting as a beacon of innovative 21st century public transport. We took inspiration from iconic London landmarks and key attributes of British design to create a tube that is beautiful, simple, functional and maintainable.” There is a video of the new tube train designs at Priestmangoode.